Malls in planning/ construction stages don’t have to wait for the future to be recognised for their achievements! In addition to awards for existing malls, a major attraction this year will be LIVE presentations by 25 upcoming malls to a jury consisting of 7 IPCs and 50+ BD heads who will assess their projects on 15 pre-defined parameters. Each presentation will be of 5 minutes followed by 10 minutes of Q&A.
Why are upcoming malls being recognised?
- To generate recall for upcoming malls on a national platform – so far there are no awards following a systematic process to felicitate Indian malls yet to open. The ISCA recognition will be a first-ever for India, and indeed the world.
To showcase upcoming projects to prospective tenants. ISCA nominees will have a platform to showcase their projects to a jury consisting of 7 IPCs and 50+ BD heads who will assess their projects on 15 pre-defined parameters.
To gain improvement/changes feedback directly from key stakeholders. There is no such platform today anywhere in the world where developers can present their projects to a group of potential partners/ tenants at a single go. This will help Identify & correct gaps to ensure that each project excels in every aspect of mall building, marketing, leasing and launch.
To get a seal of approval for the upcoming mall from a body that consists of multi stakeholders/ experts with experience in designing, management, leasing of malls and retailing in malls.