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Ajay Macaden
Position: Executive Director Nielsen India

Ajay Macaden is an Executive Director with Nielsen India and leads the company’s Retailer Vertical and Industry Practice Groups for Telecom, Auto, Infrastructure and BFSI sectors. He is also the South Head of Nielsen and holds additional responsibility for the Sri Lanka business. Prior to this role, Ajay used to lead India’s Retail Measurement Services for West region. With nearly two decades of experience across research, media and advertising, of which, the last decade has been with Nielsen, Ajay played a leadership role in several core Nielsen businesses across Mumbai, Delhi, Chennai and Bangalore, where he is currently based. Before joining Nielsen, he used to work with IMRB. Given the diversity of his experience, Ajay has been part of several panels and has presented at multiple industry forums and oft quoted in the media. A keen observer of consumer behaviour and industry trends, Ajay is passionate about technology, education and talent advancement.